Latin America. The 2026 World Cup promises to mark a milestone in the history of global sport. With its new format expanded to 48 teams spread across 12 groups, the tournament will be the largest of all time in terms of number of matches, host cities and coverage.
It will be played from June 11 to July 19, 2026, for the first time jointly between the United States, Canada and Mexico, and will be played in 16 host cities. FIFA projects more than 6 million in-person attendees, with 450,000 visitors per city, making it the largest World Cup to date.
In addition to breaking records in the stands, global audience projections estimate that more than 1.6 billion people will watch the final live, and more than 5 billion will follow the entire tournament via television or digital platforms.
Streaming and mobile content consumption now accounts for more than 30% of the audience, and that number is expected to continue to grow, especially in emerging markets.
In this context, Findasense, a 360° creative agency expert in Brand Experience, accompanies leading brands in their planning for the event with BX Live, a real-time coverage model that connects the physical experience with digital participation. It is a solution designed to amplify the impact of brands around major events, through strategic, dynamic and multi-format real-time content, produced by hybrid teams – face-to-face and remote – in all phases of the event.
BX Live is a comprehensive methodology that combines data intelligence, creativity, and agile execution. Through real-time monitoring, it allows you to adapt messages on the fly, detect opportunities and optimize content according to the response of audiences. This includes strategic planning based on pillars and KPIs, generation of immediate creative content, multi-format implementation (videos, broadcasts, images, text), and active social media monitoring to maximize engagement.
BX Live: real-time coverage tailored to each brand
BX Live is more than just a coverage tool: it's a dynamic production experience around events, based on a tailor-made approach. The methodology allows the design of workflows, teams and deliverables adapted to the specific DNA of each event – from compact actions to mega events such as the World Cup – aligned with the expectations of digital impact in real time.
Immediacy is key, but accuracy is everything: BX Live allows brands to get ahead of the conversation, generate content on relevant topics at the right time, and engage audiences with intelligence and timeliness. Thanks to this solution, brands can offer an ultimate social experience, connecting emotions, context and creativity simultaneously, no matter where their audiences are.
