Latin America. Exte strengthens its strategic alliance with LG Ad Solutions through an exclusive agreement that expands its collaboration. In addition to the current agreement covering Spain and Portugal, it now extends to key markets such as Mexico, Colombia, Chile, Argentina, Peru, Ecuador, Bolivia, Panama and Costa Rica.
This agreement provides advertisers with advanced data tools and advertising solutions designed to maximize the effectiveness of their branding campaigns, ensuring high levels of attention and engagement. LG has 20 million active TVs in the region and generates more than 1.4 million advertising opportunities per month.
LG Ad Solutions' implementation of ACR (Automatic Content Recognition) data stands out as one of the great advantages of the agreement. This technology makes it possible to identify households not exposed to linear TV campaigns and impact them to achieve an incremental reach. At the same time, it allows you to reinforce brand recall by impacting users already exposed to advertising. Through detailed targeting based on interests, devices, or installed apps, advertisers can target their messages to specific audiences with great precision.
Fernando García, CEO of Exte, said that "non-linear television has come to revolutionize content consumption, and the advertising industry. Viewers are increasingly diversifying their attention and reaching them is a challenge for advertisers."
This strategic partnership between EXTE and LG Ad Solutions will enable brands to be the protagonist of every user interaction with their Smart TV, offering exclusivity of all advertising impacts at key moments and ensuring meaningful results.
