NAB. This week begins NAB Show 2025. From April 6 to 9 in Las Vegas, artificial intelligence will be the protagonist. This year the show will offer media professionals unparalleled access to the latest AI-powered tools, insights and innovations needed to stay ahead of the curve in this evolving landscape.
NAB Show offers hands-on learning with the expanded AI Track in Postproduction World that delves into AI-driven advancements in content generation, editing, and storytelling. In addition, attendees will receive specialized hands-on training using leading tools, such as Descript, Runway, Premiere Pro, and Firefly.
Other trainings include the AI Broadcast TV Workshop, the AI Visual Effects and Motion Workshop, and the AI Video Editing Workshop to help industry professionals seamlessly integrate AI into their workflows and push the boundaries of creative storytelling.
As AI transforms media and entertainment, it also raises pressing concerns around ethics, governance, and competitive impact. Important conversations during the show will address topics including protecting intellectual property in the age of AI: from deepfakes to digital deception
DeepSeek and the new reality will also be discussed: progress or Pandora's box will examine the commodification of AI models and the need for media companies to focus on differentiation, ethics and governance. These discussions will help industry professionals address the risks of AI and harness its potential.
According to data from Straits Research, revealed by NAB Show, the global AI-powered media and entertainment market is projected to exceed $104.4 billion by 2030.
