Argentina. Since 2000, the company 3Way Solutions has been present in the market with software solutions applied to digital video, focusing in its beginnings on asset control and citizen security, then around 2005 turning its development to applications in the broadcasting, government and professional video market.
Guillermo Massucco, president of 3Way Solutions, told TVyVideo+Radio that today the main products they offer are television and OTT auditing software solutions in the field of technical and content verification, with AI tools for the generation of automatic metadata, search for commercials, transcription, automatic clipping of news and sports, as well as other related solutions such as Multiviewers and compliance tools.
"Our headquarters are located in Argentina, where the company was born and where we concentrate our talents in the areas of research and development, as well as our after-sales department," he said.
On the challenges of the economy and regulations in Argentina, he explained that "Like any company, its local market is usually relevant and that means that the lack of regularity in the Argentine market affects companies a little, but I believe that most companies in the sector today live and develop as a result of their presence worldwide. In our case, today there are solutions from our company in more than 23 countries."
And regarding the policies of the new government, he indicated that the greatest benefit he can identify is that many campaign promises are being consummated. "Mainly in terms of deregulation and increased predictability in Argentina, I think that would be what, to a greater extent, would be impacting as an improvement. In any case, it is too early to turn the page on recent years.
Finally, Guillermo Massucco stressed that, although the Argentine market has been slow in 2024, in the region they have had important businesses that will allow them to close the year in a positive way. Among the projects in which the company has participated, the government sector stood out, helping to verify compliance with regulations in El Salvador with BT Solutions and in Chile with VGL.
"We can also highlight the performance in Universities with our partner Video Broadcast in Peru, the growth of our Multiviewers platform in Encompass together with Viditec in Argentina, and many cases of media auditing companies, in different countries of the region, that are using our AI tools for political, sports and news monitoring," Concluded.
