Mexico. With the attendance of more than fifty registered professionals, Luma Media Solutions held two professional talks called Lighting Techniques for Cinema and Lighting Techniques for TV, on Wednesday, February 21 and Thursday, February 22. Both workshops were conducted by Pablo Tassara, Director of Lighting at Paramount-Telefe de Argentina.
Present at the training were José Cadavieco, CEO of Vidiexco; Marco Brea, Regional Sales Manager of Videndum and representative of the Litepanels brand; Alejandro Alcocer, Regional Sales Director at ZEISS Group; as well as Marco Rabadán, CEO, and Mariano Simonetta, CFO, of Luma Media Solutions.
Each of the attendees and representatives of the brands showed some of their products and their interaction with the lighting solutions, which was the central theme of the training. Of the solutions shown, he highlighted that each one adapts to the most recent needs of current film and television productions.
Regarding the objectives of carrying out this type of professional sessions, Rabadán said: "It is to be close to the clients, we have already made visits to four clients with the people of Litepanels and with Pablo to give them masterclasses and the response has been very good. So the idea is to be close to the brands, close to the customers and that's what we're betting on. All of this before the NBA or after the NAB, this is our commitment to the brands."
He added: "From July 2023, when we opened the doors to today, the response to customers has been very positive. We have closed good projects, the brands, they have believed in us as a company. We have very important brands such as Litepanels, Telestream, Riedel, FOR-A. We have brands that have believed in us and we haven't looked bad on them. And being able to deliver on what we promise to the customer in the right time is critical."
For his part, Cadavieco highlighted the demonstration of Sony's new Burano camera, with which he interacted with ZEISS lenses and the different lighting devices of Litepanels. He told TVyVideo+Radio that coincidentally, the first delivery of the first Burano cameras purchased by customers began on Thursday, February 22. "I've never seen a reception of a Sony cinematography product of this level. As soon as it was announced at IBC last year we started getting pre-orders and that had never really happened to us before. That began to mark us, an idea of where it was coming from and what the acceptance of the Burano in the film market was going to be."
"It's a camera that reaches a segment with almost a third of the value of a Venice or a fifth of a cinematography camera of other competitors. It has the best features and performance of both worlds: the world of Venice or the world of cinema and the world of FX. It brings new features to the world of cinematography," he said.
He concluded: "This is a new segment, and one that we believe was very poorly served. There was a very big hole."
Rabadán said that it is already considered to continue with this type of professional training in the future, related to the various brands they represent in Mexico and with the participation of experts from the aforementioned companies.
Text written by Vlad Martínez for TVyVideo+Radio.
