Mexico. As it has been doing in every industry convention that takes place in the region, Merlin Distributor will be present in this case at the Expo Pantalla convention at the WTC in Mexico City accompanying its brands represented in the country and making appointments with its business partners, and seeking to continue offering the highest quality of service, The best technical support and the fastest delivery in the market, so that all its partners in the country can respond in the best way to their customers.
At the head of the Merlin Distributor team that will be in Mexico City is Jorge González, Latam Account Manager of Merlin Distributor, who expresses his satisfaction with the result achieved within the local professional market: "Sales in Mexico are very firm, and not only is the country's participation increasing throughout the region, but in just 6 months we have already covered the same level of sales as the previous year. This is not only an indicator of the good moment of recovery that we are experiencing now, but it is also the result of the joint work that is being done between manufacturers, sales channels and us as distributors attending to the demands of the market."
Part of this success that Merlin Distributor has achieved within the Mexican territory, was due to the commitment and gifts calaras in the development of the distribution of equipment, the constant technical support that has been provided and the commitment with each business partner in the country, which led to several brands that had given representation in Latin America with the exception of Mexico, seeing the rising results they were achieving in the Aztec country, they decided to extend and authorize their operation in Mexico.
Gonzalez refers to this: "We are executing the strategy very successfully based on what was agreed with the factories. The key to success is quick attention to needs with prompt delivery. To achieve this, we obviously have to make a considerable investment in high-turnover products in stock and achieve competitive prices to get the business flowing." – Remarking – "We believe that the formula is working, and proof of this is that our customer base is also growing, which fills us with satisfaction, since you can see the appreciation for the services we are providing."
Growth curve in Mexico
Fortified in the relationship they have achieved with the reference distributors of the country, and emphasizing that the journey has still been short but with exponential growth, not only in the number of sales achieved and the positioning of their brands represented within the market, but also in the relationship of trust they maintain with the distributors of which they consider that they are fundamental keys to success achieved.
Concluding in this regard, Jorge González said: "We have a lot to explore even in this market, we are just addressing it more directly and growth expectations are still enormous. Then we will continue to increase our presence in channel visits and trade fair events to develop a closer link with the channels and the market, and continue to gain position in Mexico. In the following phases of our action plan, we will support the development of know-how in solutions and products, such as the management of the factories."
