Latin America. For a week, Panasonic's Latin American distributors headquarters the factory in Japan with an interesting agenda of activities being part of the Panasonic Media Entertainment Business Partner Trip Japan.
Among others, meetings that are being held at the manufacturer's headquarters in the city of Osaka, touring the MEBD Department of Panasonic Connect and a studio, a key place within the manufacturing structure such as the quality control test room, showing the commitment that the Japanese company maintains with the professional industry of Latin America.
As representatives of Panasonic do Brasil were together with the delegation of Latin America Rodrigo Costa and Shinya Sato, focusing the objective of this tour that is being carried out in that all companies can have a common look towards the future of the business of all participants and maintain the policy and vision that Panasonic has for the development of the market and in the case of the delegation of representatives of Latin America is being headed by Edson Marion and Valdiney Marcelino of Merlin Distribuidora of Brazil and Merlin Distributor of the United States, Panasonic's official distributor for Latin America.
Edson Marion, CEO of Merlin Distributor, said: "In this initial leg in the city of Osaka of the tour of Latin American distributors in the country, at the Panasonic factory members of its subsidiary in Japan have made an introduction to the participants of the new products and technologies that are being presented to the market to know the Panasonic case. There visitors were able to learn about another key phase within the structure of the manufacturer such as its Customer Service, as well as the GOGH Exhibition and we also visited emblematic places such as the Panasonic Museum and Osaka Castle."
For his part, Rodrigo Costa, Sales Manager of Panasonic do Brasil, highlighted: "It was very important that our main business partners in the region knew our factory and the production process of our products, as well as understand our philosophy, there are many of our distributors who have never been here and to understand the size and size of Panasonic it is necessary that they know our operation in Japan, As well as for our factory, it is key to know our market".
The business partners have had the opportunity to make requests they have for Panasonic, to be able to project together a commercial and business development plan in the region, also participating in the Technology Workshop Meeting where through technical and engineering meetings all visitors were accessing the novelties of products and technological solutions that will be launched at the next NAB Show 2023 so that everyone correctly understands the technologies and the reliability of Panasonic products.
Panasonic 97% growth in Latin America and awards to distributors in the region
During the tour in Osaka, the results of fiscal year 2022 were presented, where the percentage growth in Panasonic's ProAV area in Latin America was 97% achieved by Merlin Distributor within the period 2021 to 2022, as Panasonic's official master distributor for Latin America
For this, the company was recognized with the "Sales Achievement Award to Merlin Distributor inc. for its outstanding sales performance in Latin America in fiscal year 2022, where they made a great contribution to the performance of our company." as stated in the award and was presented by Panasonic Connect Co., Ltd. and Panasonic do Brasil Limitada and received by Edson Marion and Valdiney Marcelino.
"Panasonic do Brasil is stronger than ever, we have recently closed our fiscal year with double sales compared to 2021, we have achieved very important projects with PTZ cameras and also with studio cameras, as well as with camcorder cameras we have had very good results, but above all we have been very successful with our PTZ cameras with very large projects for TV channels, churches, reality shows we have had a lot of presence in that format, and our expectation for this year that begins is to have a double-digit growth, so we are in the same line of sales growth that Panasonic is having globally, "said Rodrigo Costa.
"It is the result of a lot of work and responsibility on the part of the entire team of our company in all areas, both commercial, distribution always maintaining availability of products for fast delivery to all our resales and a qualified and committed technical support team, which all is noteworthy to achieve this important increase that we have achieved, coupled with an incredible commitment from our entire network of business partners throughout Latin America who have done a spectacular job with their Panasonic sales," said Edson Marion about this important recognition by the manufacturer.
Distributors in the region also made a presentation of their main projects and success stories during 2022 with Panasonic and analyzed together with the Japanese company their plans and future business policy, concluding these sessions with the award for their work and achievements achieved by Panasonic to the official distribution companies in the area of ProAV products in the region.
Juan Pablo Noriega Valdez received awards from Lebraz from Mexico, Nicole Schleusner from Inresa from Guatemala, Michael Mejia Moreno from ERA from Colombia, Hernán Suescun Cortes from VCR Colombia, Raúl Soriano Denegri from VB from Peru, Felipe Eduardo Ríos Díaz from Chile, Facundo Favelukes from VHL from Argentina, Thiago Rocha Freitas from Delta Provideo from Brazil, Hernan Feuillet of PRO A&V of the United States and Gustavo Fernandes Bonbonatte of Broadcast Solutions of Brazil.
The Panasonic Media Entertainment Business Partner Trip Japan concluded with a visit to Tokyo, where Kyoto Tourism plans were scheduled with Cherry Blossom Trees, Fushimi-inari, Kiyomizudera-temple and Shinkansen Ride from Kyoto to Tokyo, focusing on the closure of activities at the Panasonic Center in Tokyo, visiting the Asakusa Temple, Tokyo Sky Tree and Akihabara, and closing with a Japanese-style dinner cruise (Yakatabune).
Valdiney Marcelino and Edson Marion of Merlin Distributor surround Panasonic's Rodrigo Costa at the time of the sales achievement award for outstanding sales performance in Latin America in fiscal 2022.
