Colombia. Around 2,000 people, including visitors and attendees of the conference program, arrived during the two days of the eleventh edition of TecnoTelevisión & Radio and its parallel events, TecnoMultimedia Colombia and Expo DataNet Andino, in their return to Corferias after two years of pause, on October 20 and 21, closing the cycle of events of 2022 and exceeding expectations in attendance after success in Brazil and Mexico, in May and August of this year, respectively.
During the inauguration of the event, Max Jaramillo, Show Director of the three fairs, presented the new brand of the event: IntegraTEC. "Part of our challenge in organizing this fair is to help grow the integrator business. They are the center of this industry, "he explained, and stressed that "when considering the mission and vision of the event, as well as where the market is going, we decided to create this new brand that will cover the three industries" of professional AV, Broadcast and Data Networks, which in recent years have experienced an approach in their technologies and users, And now they will meet in an event of three converging industries.
On the other hand, on October 20, the award ceremony was held for the audiovisual work "Destierro", presented by Diego Andrés Prieto Ramírez, a student at the University of Tolima, who received 31% of the votes, among the five projects nominated for the eighth version of the TecnoTelevisión 2022 University Contest. The winner received a production kit including a Sony camera, tripod and professional lamp, sponsored by Vidiexco, E-Image, Pinnacle Group and Litepanels brands.
The five nominated projects also include the following:
• "Urbanas: participación femenina en el arte callejero", presented by Juanita Builes Gallo, Santiago Caicedo Daza, Juan Diego Cortés Amaya and Sofía Botero Ruiz, from the University of La Sabana.
• "Suplicio", presented by Miguel Eduardo Gómez Torres, from Uniminuto.
• "Apa ́ Una - Ritual Ancestral", presented by Ana Robles, Linda Ospino and Ender Enrique Iriarte, from Sergio Arboleda University.
• "Beyond waste", presented by Ana María Gómez Ruano, Paula Camacho de Urbina, Paula Camila Pichimata, Paula Daniela Ortegón and Esteban Muñoz Sosa, from the University of La Sabana.
As for the balance of visitors, the exhibitors highlighted the number of attendees, which "exceeded expectations, with good leads," according to Juan Manuel Aguiló of Broadcast Depot, who said that his participation in the fair "was definitely a good investment."
In turn, Viviana Guio, Manager of the Andes, Central America and the Caribbean of Jabra, agreed on the expectations for the return of the expo to Colombia and stressed that "in this edition we have found strengthened allies, and we also want to be a brand that supports the event with its new name".
Thus, the new IntegraTEC brand will debut in May 2023 during the next event in Brazil, a meeting that will maintain the essence of TecnoMultimedia, TecnoTelevisión & Radio and Expo DataNet, with a renewed look. An integration event for integrators.
