Brazil. This November 8 will be a new edition of the Merlin Road Show this time in the city of Recife, and where all visitors to this congress of audiovisual production in Brazil will have the opportunity to witness for the first time the official launch in Latin America of the new professional camera of SONY FX30, the new member of the Cinema line.
It will be held at the Recife Event Center, FPS – Faculdade Pernambucana de Saúde located on Av. Mal. Mascarenhas de Morais, 4861 – Imbiribeira, Recife – PE, 51150-000, and from 8 a.m. to 6 p.m. all visitors will have free access to access to the exhibition area, interact with the SONY FX30 camera, enter the specialized conferences and network with other professionals of the audiovisual professional industry, in addition to having each participant a digital certificate of participation in the event.
This is the presentation to the market one of its most anticipated releases by Sony Electronics, expanding its cinema line with a new Super 35 compact cinema camera that offers many professional functions at a price that will attract many future filmmakers and that will reach our market through Merlin, Official Sony Distributor.
The Merlin Road Show, this well-known and successful national event of audiovisual production in the country that covers key areas of the professional industry, such as video production, photography, cinematography, television and streaming, comes from its successful event in São Paulo, where the massiveness of public could observe first-hand in the exhibition sector and interact with the equipment and receive the latest releases from these manufacturers of reference to the market, Along with the possibility in the area of conferences and lectures access to specialists of each brand with the presentations of all the novelties that bring to our industry.
Designed for next-generation filmmakers, the new Sony FX30 that will be presented at this Merlin Road Show in Recife has a new backlit APS-C sensor with a dual ISO base (800/2500), 14 steps of latitude and a price of the most competitive in the market and with incredible cinematic quality.
The Sony FX30 (model ILME-FX30) is a Super 35 4K compact cinema camera that offers many professional features of the Cinema line, such as dual-base ISO, log shooting modes and user-imported LUTs (lookup tables) at a price that appeals to many aspiring filmmakers.
Conceived to enable the creation of what's called a "cinematic look," the FX30 offers next-generation filmmakers cinematic expression with the latest imaging systems. It features a new 20.1 megapixel 20.1 megapixel backlit 20.1 megapixel APS-C Exmor R CMOS SENSOR (Super 35 format) with a dual ISO base (800/2500) to deliver high sensitivity, low noise and more than 14 stops of latitude.
For Fernando Tasselli, marketing director of Merlin Video the event: "We hope it will be a success again. Here you can see the latest market developments in the largest Congress of photo and video production in Brazil, and in this case this great launch so awaited by the market of the SONY FX30 film camera and all the necessary products for our audiovisual market, so we look forward to the entire industry in this new edition of our Merlin Road Show 2022 here in Recife."
Luis Fernando Fabichak, Managing Director of Sony Professional Solutions Brazil said of the Merlin Road Show: "We are always very satisfied with the event and we are always present. This will be very important, since there we will be launching our new FX30 camera, so awaited by the industry and where future producers and filmakers will have the opportunity to see it first hand" – expanding Fabichak: "In addition to also having in this event all our line of SONY products, with which wedding makers can access it, producers of live events such as sporting events, religious or corporate events, film producers, television and all those who are part of our audiovisual industry."
