Latin America. To massify the use of its solutions in our region, Zero Density appointed Sergio Amuchastegui as Regional Sales Manager for Latin America and the Caribbean.
Amuchastegui will oversee Zero Density's continued growth in the region as virtual scenarios, AR and XR applications become more popular among major LATAM broadcasters.
"Today, broadcasters don't just need to provide viewers with accurate and up-to-date information. They also need that information to stand out," says Ulaş Kaçmaz, vice president of sales and marketing at Zero Density.
He added that "With Sergio at the helm, we are confident that we can bring more cutting-edge storytelling tools to Latin American broadcasters, helping them take their production to another level. Whether it's for a virtual studio, an augmented reality project, an LED production or a hybrid setup, our photorealistic graphics technology will allow anyone to tell more engaging stories than ever before."
An industry veteran with over 25 years of experience, Amuchastegui is an expert in real-time graphics workflows. Starting as a Post-Production Operator at the Mexican broadcaster Televisa, he managed the design, creation and execution of on-air graphics, among other responsibilities. He then progressed to senior sales management positions at companies such as Brainstorm Multimedia, Chyron and ATOMOS, where he managed strategic accounts at LATAM.
As Regional Sales Manager for Latin America and the Caribbean at Zero Density, Amuchastegui will now continue to leverage his expertise to expand the company's presence in the region. He will also be responsible for supporting Zero Density's network of regional partners in LATAM.
