Mexico. Roku came to Mexico with its advertising business. As part of the launch, Roku has partnered with Entravisión, a digital marketing and media company with local operations in Mexico, to offer brands an effective way to reach consumers by advertising on Roku's streaming platform.
At a time when consumers are migrating to streaming TV, advertisers can move alongside them and bring budgets to TV streaming. Through Roku's advertising solutions, brands and marketers can reach large-scale audiences on the Roku platform.
"We are happy to bring our advertising business to Mexico, a market where Roku has already had great growth and where streaming is becoming part of the mainstream," said Mirjam Laux, roku's vice president of International Platform. "Our goal is to help advertisers and content partners invest in a world where all TV and TV ads will be streamed. We look forward to working directly with brands and content providers to reach even more consumers through TV streaming in Mexico."
Roku launched the advertising business in 2012, and since then the company has worked with 90% of Ad Age's top 200 brands. In the third quarter of 2021, total monetized video ad impressions nearly doubled year-over-year, driven by strong customer acquisition and retention.
