Peru. Headquartered in Lima, Media Networks South America is a producer and distributor of audiovisual content, and is also a customer of Ross for two decades and counting.
With a relationship dating back to the purchase of a Synergy production switch in 2000, Media Networks has stayed true to Ross and recently revisited its capabilities with the purchase of several state-of-the-art Ross solutions to improve workflow efficiency.
"We have always enjoyed working with Ross and Ross solutions have played an increasingly important role in our workflows," said Miguel Orihuela, Chief Technical Officer of Media Networks Latin America S.A.C. "We decided to revamp and upgrade our graphics platform and purchased six XPression engines from Ross to increase our overall graphics power and improve ease of use."
With Media Networks Latin America also investing in Inception Social, Ross' social media management solution, and the latest Hyperconverged Ultrix Acuity platform, Orihuela is very clear about the future of the business. "We were one of Ultrix Acuity's first customers in Latin America, but it wasn't a complicated decision because the business case for the solution made a lot of sense. The integration and versatility we get from Ross are extremely powerful, simplifying our workflows and saving us time, effort and money. A lot of brands talk about interoperability, but as we increase our Ross footprint, we're really starting to see how much easier life can be when it comes to a single ecosystem and topology. This has a huge benefit and although other companies claim to offer it, it is not always guaranteed and the price is usually much higher."
With the last 20 years going on in the blink of an eye, Orihuela reflects on the changes he has seen in the world of broadcast technology. "In the early 2000s, the products weren't as modular, so if something stopped working, you had to replace the entire product instead of just replacing a blade or plate. We have come a long way since then and there is no doubt that the products are more solid and easier to use than before. However, a constant has been the quality and responsiveness of Ross' sales team in the region; we have relied on their experience and knowledge on many different occasions, and I think it's important to say that they have always delivered."
