Latin America. LiveU launched Air Control, an innovative cloud streaming orchestration solution, designed for broadcasters as a human-centric offering.
Air Control enables organizations to better choreograph live production workflows and effortlessly deliver flawless, high-quality live programs of any size, while providing much-needed business and operational flexibility to support the rapidly changing industry.
As an integral part of LiveU's live video ecosystem, Air Control revolutionizes and simplifies the ability to provide well-integrated, fluid and intuitive live video production. The collaborative solution eliminates the need to settle for technologies that don't fit your purpose, fragmented workflows, and inflexible operating models to adapt to ever-evolving production needs while ensuring the highest quality and reliability. Broadcasters are guaranteed to be at the forefront of technology, while continuing to rely on LiveU's renowned customer service, allowing them to focus on what they do best.
"Air Control's disruptive concept is poised to transform the control room, unlocking the potential of the streaming industry once again, as LiveU did 15 years ago. Air Control streamlines and simplifies the production workflow by connecting everyone involved in production, including engineers, editors, anchors, reporters, announcers and guests using a single platform," said Ronen Artman, vice president of marketing at LiveU.
"Air Control eliminates risk and complexity by replacing consumer-based general-purpose video conferencing solutions with a robust broadcast-grade streaming and orchestration tool, leveraging LiveU's assets and providing production teams with a complete solution to manage all the human elements of a live broadcast or remote production."
Air Control was designed from the ground up for the broadcast industry, providing a cost-effective solution to address production budgets, challenges and overall needs. As part of LiveU's cloud platform, Air Control eliminates the need for additional computers, servers or hardware, as well as the need to use commercial consumer software in the streaming workflow. Instead, teams can simply work with the devices, laptops, phones, and tablets they use on a daily basis, while benefiting from professional service.
"Broadcasters are looking for simplification, flexibility and innovative tools to adapt to today's changing media landscape. What they are not willing to compromise on is quality, reliability and a great customer experience. With Air Control, we are taking this to the next level and revolutionizing the live production orchestration space," Artman added.
