Latin America. Ross Video announced the acquisition of D3 LED (Dynamic Digital Displays) from Southpaw Live. Headquartered in Rancho Cordova, California, with remote offices in New York City, D3 has over fifteen years of experience creating LED displays for some of the world's most recognizable brands. D3 is the eighteenth acquisition of Ross Video since 2009 and follows in the footsteps of the acquisition of Primestream last quarter.
Founded in 2006, D3 is a leader in high-quality indoor and outdoor LED displays, as well as LED processing, content management and playback systems that can generate, process and distribute video at epic scales (over 100 million pixels in 1 AEPIMS system).
D3's control and interface solutions are leveraged in some of the most advanced experiential applications (1). Its award-winning solutions are used by major broadcasters such as ABC and ESPN, as well as international corporations, including Gap, Capital One and Victoria's Secret, to name a few.
"We are excited to welcome Ross to the incredible D3 team," says David Ross, CEO of Ross Video. "D3 is one of a kind in LED processing technology and services that make customers successful! They are innovators who were the first to commercialize many technologies, including IP data/video distribution between LED controllers and receivers, using their True Element technology to deliver the highest quality images. It's great to add another world-class brand to the Ross family, and I can't wait for our R&D teams to collaborate and help our customers overcome their creative, commercial and technical challenges."
D3 has been successful in providing customers with a highly personalized end-to-end experience, and that tradition will continue when the company becomes Ross D3 LED. Ross intends to further expand D3's focus on Broadcast, Retail and Hospitality, while also pursuing other live production applications such as Virtual LED (2) and Extended Reality, as well as IMAG (3) in locations.
D3's solutions complement the existing portfolio offered by Ross and will enable Ross to offer an even more comprehensive range of content rendering platforms, including XPression motion graphics, Voyager (based on Epic Games' Unreal engine) and the D3 IMS playback system.
