Select your language

Evolution of broadcast in Olympic Games with Panasonic

panasonicLatin America. Panasonic's broadcast technology has historically accompanied the broadcasts of the Olympic Games and this year in Tokyo has been no exception.

The innovation that the brand shows in this product is very important as they have developed revolutionary 4K products so that users can enjoy the best possible visual experience.

It is worth mentioning that they also have AVC-ULTRA, P2HD and AVCCAM cameras, real-time switches, mixing tables for studio use or compact models for outdoor television broadcasts or field image editing, professional monitors, operating systems for remote cameras, studio camera systems, a complete set of accessories, free software and recording media.

All this state-of-the-art audiovisual technology has played an important role in sports as Panasonic has been an official sponsor at the Olympic Games since 1988. It was the first company that became a technology provider of this event and, in each new edition, it breaks new records and surprises with innovations and state-of-the-art audiovisual solutions in three main areas: AV technology, technology in stadiums and emerging technologies.

- Publicidad -

In Beijing 2008, it offered for the first time in the history of this competition in Full HD, while in London 2012, Panasonic's equipment and advanced technology broadcast the first Olympic Games in 3D.

In 2014 the Full HD AVC-Intra 100 video format of Panasonic allowed to celebrate an Olympics with digital means in the Olympic Winter Games of Sochi, also that same year the brand signed an official World Sponsor Partner agreement with the Paralympic Committee.

In the PyeongChang games in 2018 the transmission system of Panasonic's P2HD cameras was chosen as the official video recording equipment for the 13th consecutive time since let's not forget that the first time was in Barcelona 1992.

Also, for the Tokyo 2020 Olympic Games, a multi-video distribution system and 360º cameras were installed in the main venue.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
A new Alegria Party at NAB Show with a full house

A new Alegria Party at NAB Show with a full house

NAB. A new NAB Show, a new Fiesta Alegría. It is always a pleasure to meet colleagues and friends from the Latin American broadcast industry who attend the invitation of TVyVideo+Radio every year.

Sony recognized its Latam strategic partners at NAB 2026

Sony recognized its Latam strategic partners at NAB 2026

NAB. As part of its participation in NAB Show 2026, Sony Professional Solutions Latin America (PSLA) held its long-awaited Broadcast Reseller Meeting, a key space to strengthen the relationship with...

305 Broadcast and SCMS seek to strengthen their presence in Latam

305 Broadcast and SCMS seek to strengthen their presence in Latam

Latin America. 305 Broadcast, founded by Alfonso Lopez and recognized for more than 18 years of service to the broadcast industry, announced a strategic alliance with SCMS, a major U.S.-based...

Netflix presented creative training initiatives at the FICCI

Netflix presented creative training initiatives at the FICCI

Colombia. As part of the "Industry Night" of the Cartagena de Indias International Film Festival (FICCI), Netflix reaffirmed its commitment to the Colombian creative ecosystem, announcing four new...

Nacho Carballo, new Global Managing Director of EFD Studios

Nacho Carballo, new Global Managing Director of EFD Studios

Latin America. EFD Studios announced the appointment of Nacho Carballo as the new Global Managing Director, in a decisive commitment to transatlantic collaboration and operational integration.

Campaign launched against piracy of audiovisual content

Campaign launched against piracy of audiovisual content

Argentina. ATVC and CAPPSA presented an awareness and prevention campaign aimed at making visible the direct impact of the consumption of pirated content on users, with special emphasis on the risks...

Music business for productions is transformed

Music business for productions is transformed

Slipstream's catalog exceeds one million tracks, in addition to more than 300,000 sound effects. Richard Santa

Lawo introduced converged video and audio stagebox

Lawo introduced converged video and audio stagebox

Latin America. With Edge One, Lawo opens a new chapter in audio and video connectivity for broadcast and professional audio/video workflows. Edge One offers great flexibility on the I/O side,...

Blackmagic Announces Davinci 21 and More News for NAB

Blackmagic Announces Davinci 21 and More News for NAB

NAB. Blackmagic Design made several announcements ahead of NAB Show 2026. Among them is DaVinci Resolve 21, of which its public beta version is now available for download.

Atomos acquires Flanders Scientific

Atomos acquires Flanders Scientific

Latin America. Atomos announced the acquisition of Flanders Scientific, one of the most prestigious brands in professional benchmark monitoring. This strategy reinforces Atomos' long-term commitment...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A PRODUCT OR SERVICES QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin