Peru. América Televisión is a Peruvian television network, founded in 1958 and based in Lima, the capital of the country. It was the second television channel founded in Peru, the first commercial station with regular broadcasts and is the highest-rated network in Peru.
With a daily production of news, contests and chat shows, reality content and entertainment, the network is well aware of its popularity and the need to invest to maintain its participation in the audience.
"We started working with Ross about seven years ago. Initially, we wanted new production switches and were very impressed with Ross for the feature set offered and the great value. Over time, our involvement with Ross has deepened and we have started using XPression solutions for graphics and titling, developing DashBoard dashboards for easy control. Our last stage has been the implementation of the Inception Cloud platform to integrate social networks with XPression graphics, "says Javier Vásquez Mendoza, Head of Operations Engineering and Support.
With the channel firmly focused on improving production values and content creativity, they chose XPression. "The media landscape in Peru is very competitive and we need to continue to find ways to make our shows stand out and be visually more impressive. XPression really helps us do that, and it's a very powerful and easy-to-use tool. In addition, we use a MOS workflow in our newsroom and XPression integrates very well with the other products we have. The other issue that has been decisive is support. When we started working with Ross and had some technical questions, we were incredibly satisfied with the support, available 24 hours a day, whenever we needed it. That gave us great confidence in Ross as a technology partner and the quality of support has remained consistently high."
Any broadcast network, large or small, cares about efficiency, and America Television is no different. "We're about to bring a couple of additional Ross solutions to the station and I just wouldn't do that if I didn't believe in what the company offers and how it does business. Our history of buying Ross equipment is a clear vote of confidence."
