Colombia. Claro Colombia has selected the Nagra OpenTV NAGRA video platform to power its newly launched Claro Box TV. Launched in June, the new Android TV-based set-top box allows Claro Colombia customers to watch the content they want, when they want, with advanced services including video-on-demand, start-over, catch-up TV, cloud DVR and remote control voice assistance.
It provides them with a modern user experience that aggregates and bundles third-party apps and services, including Netflix, which is already integrated into the Claro Box. Subscribers will soon also have the option to have their Netflix account charges accounted for directly on their monthly Claro bill, positioning the operator as the primary aggregator for all digital entertainment needs through a single Claro-branded app.
Claro Box TV also allows customers to access more than 300 Google Play apps and all Google services available on Android TV systems from a single device.
"Our customers are the most important thing and we want them to enjoy the latest in innovation and technology," said Walter Borda, Corporate Director Strategic Planning & Innovation at Claro Colombia. "Our Claro Box TV is the evolution of experience and entertainment so that Colombians can enjoy everything in one place."
NAGRA's powerful data-driven business analytics tools also provide active monetization offerings, allowing Claro Colombia to increase customer satisfaction and loyalty through a more personalized experience.
In addition, with the NAGRA OpenTV video platform, Claro Box TV centralizes content, rates and accounts in a single management platform that, together with Android TV, allows Claro Colombia to market an aggregate OTT service and an associated user experience that is competitive and compelling for its current and future customers.
"Claro Colombia is a great example of how today's pay-TV operators can use the NAGRA OpenTV video platform to meet the challenge of content aggregation," said Xavier Fustagueras, SVP Sales Americas at NAGRA. "Claro Box TV is a clear demonstration of this, delivering an innovative and forward-thinking service that not only provides customers with a centralized and aggregated offer that offers the features that consumers demand, but also optimizes Claro Colombia's own content and connects consumers with other catalogs of the main streaming service providers."
