Colombia. For the first time in Colombia, a comprehensive study is being carried out on the relationship that children and adolescents (NNyA) have with the media and audiovisual content, a tool that allows the CRC as a regulator to have inputs for analysis that guide its projects, strategies and activities aimed at generating the social and cultural well-being of minors.
This study is part of the Regulatory Agenda 2020-2021, as a key element in the fulfillment of Colombian regulations regarding the protection of this population for the generation of commitments and responsibilities for the media by the CRC as a regulator in the issues of rights of viewers and information pluralism.
"One of the most important tasks of the regulator is to ensure that access to information and the use of the media is given in the most appropriate way for the integral development of children and adolescents. Therefore, publicizing the results and findings of this study will allow the Commission to define evidence-based regulatory actions, and will support other public entities and interested organizations to formulate improvement and promotion plans," explained Mariana Viña Castro, Commissioner of the Audiovisual Content Session of the CRC.
According to the analysis, in Colombia, the three most watched channels by children and adolescents are RCN and Cartoon Network, with 15% of memory each, and Caracol, with 11%. It should be noted that the next national television channel is Canal Uno, which is in the ninth position, with 3% and then there is Señal Colombia with 2%.
In the case of digital platforms, it was established that YouTube and Netflix are the platforms with the highest positioning in the three age ranges (from 6 to 9, from 10 to 13 and from 14 to 17 years old) contemplated in the study, with a total recognition of 76% and 77% respectively. The other two brands investigated keep a considerable distance: Amazon Prime with 20% and Disney 9%.
Regarding the content that NNyA consumes, it was concluded that fiction and entertainment are the most watched genres: cartoons (48%), films (31%) and series (13%); while those that consume the least are the genres of information, docudrama and humor.
The average time of consumption of audiovisual content on Colombian NNyA television is 152 minutes a day during the week and 192 on weekends. While each time they connect to the Internet they stay on average 92 minutes.
Of the most used media, the Internet occupies the first place with 85%, followed by cell phone use with 79% and television with 74%.
As for devices for personal use, smartphones are the ones with the greatest presence in homes (83%), of which 63% said they own the device, 31% of parents and 7% of a family member. 87% of children with their own cell phone are in the age range of between 14 and 17 years. The activities they do the most on their phones are: watching movies (96%), watching series (93%) playing online with other people (85%) and chatting (81%).
Finally, it was evidenced that there is a great willingness of parents and / or caregivers to control and adequately accompany the consumption of audiovisual content made by their children (67%), and that most exercise parental control of the restrictive type (consumption schedules or access to devices, especially the cell phone, and with not allowing to see content not suitable for minors).
