Latin America. Avid named Adistec Corp. as the primary and sole distributor of the entire Avid audio and video product portfolio for Avid's established network of resellers in Latin America.
By establishing Adistec as a strategic partner, Avid will leverage its experience in the territory to accelerate its logistics, finances and other processes in the region to keep pace with the growing demand in the television, cinematography, music and education markets.
Headquartered in Miami, Adistec is a value-added distributor of high-tech products that includes networking, security and data center products with expertise in technological and commercial requirements that vary greatly from country to country. Adistec complements its offerings with cloud services operating in several of its data centers, as well as extensive consulting and education services.
Many tech companies turn to Adistec to extend their product offerings to Latin America, including several technology brands and networks that are part of the exclusive Fortune 1,000 group. Avid is the initial partner of Adistec's newly created media and entertainment division.
Avid and Adistec have begun a deep collaboration through a new distribution relationship that will be extremely important to augment Avid's operations throughout Latin America and make marketing, sales and delivery of all of our products much easier and faster for our resellers," said Tom Cordiner, Chief Revenue Officer for Avid.
Cordiner continued, "We believe our agreement will better position Avid for overall growth in the region and that Adistec's additional expertise in driving cloud workflow sales should help accelerate Avid's subscription revenue. In addition, our ecosystem of existing strategic partners, working directly with Adistec, will continue to bring substantial value to Avid's media and entertainment customers throughout Latin America."
"By combining Adistec's business and technology capabilities with Avid's core expertise, we will enhance, across Latin America, the reach and performance of the world's most recognized media technology brand," added Fabian Sperman, President of Adistec. "Adistec is proud to build our media and entertainment practice around Avid as our cornerstone. We look forward to contributing to the success of Avid and its resellers in their core markets, while helping them expand into new professional audio and video markets."
