Brazil. Lawo appointed Sales Director Nacho Gonzalez with additional commercial responsibility for the Brazilian market. Nacho is based on the experience of more than 20 years of sales experience in Latin America. Shortly after starting at Lawo in 2013 as Sales Manager for the LATAM region, Nacho has also been entrusted with Spain and Portugal.
In recent years, Lawo has experienced exponential growth in the Iberian and Latin American markets, participating in large facilities in each of the countries where it is present and creating a commercial network of high added value. Lawo has managed to position itself as a leading technological reference in IP solutions for broadcasters worldwide.
"I am very proud to be part of Lawo's sales team, and this appointment will allow us to further strengthen our product lines in this market," says Nacho. "Lawo has always been a benchmark in quality, innovation and service and with my experience and the incredible team of Lawo, I am sure that we will continue to advance to promote the unstoppable growth of IP infrastructures in the Iberian and Latin American region."
"The past year has been especially complicated for the audiovisual sector, which has led to technologies changing at a pace unthinkable months ago and has forced some companies to be more flexible and reinvent many traditional processes. I will bring all the energy needed to take this market to the next level," Nacho added.
Specializing in audio solutions for broadcast, radio and IP, Nacho earned a master's degree at IEP/CEU Business School with a focus on business and international trade. Nacho speaks Spanish and Portuguese and is based in Lawo's offices in Germany.
