Latin America. With the launch of the "there is a code in everything you like" campaign, AMC Networks International – Latin America has begun to place QR codes on its screens. The company envisions this initiative as a bridge that unites its renowned brands AMC, EL Gourmet, Más Chic, Film & Arts and Europa Europa to content of interest to its followers, as well as other favorite brands of related advertisers.
This e-commerce platform will allow the audience to make purchases through services with home delivery, something very practical especially in the current scenario of the pandemic, where viewers will find everything from novel products, to the opportunity to order food or the ingredients to prepare the recipe that a chef prepares on the screens of EL Gourmet.
Among the exclusive contents that the viewer can enjoy are interviews with personalities of the different programs, scenes behind the scenes and other exclusive pieces. The first programs that can be accessed through a QR code are the AMC webseries, "Bottomless Brunch at Colman's", starring Colman Domingo, star of FEAR the Walking Dead, "Norma en la nube", a selection of stories written and narrated by the renowned Argentine actress Norma Aleandro, available in audiovisual and podcast format, in Film & Arts and, from July 6, a behind-the-scenes of the "Estoy vivo" the successful Spanish series in Europe Europe. The QR codes to access these three contents will be found on all screens (linear, IG, FB) of AMC, Film & Arts and Europe Europe respectively throughout Latin America.
"At AMCNI-LA we are committed to innovation and the experience of the followers of our brands. We are very interested in our audience having the opportunity to interact with our content. The QR system is a tool that not only brings us closer to those who tune us, but also allows us to get to know them better in addition to being able to extend access to e-commerce platforms, allowing us to generate important alliances with our advertisers," said Ricardo Debén, general director and executive vice president of AMCNI-LA.
Linking like-minded audiences is one of the powerful benefits of QR technology. Such is the case of the first advertiser to embrace this format, comparaencasa.com, an insurance company that offers discounts of up to 40% on the contracting of a policy available to the Argentine audience of the AMCNI-LA channel portfolio.
The launch of this QR strategy adds to other recent AMCNI-LA initiatives such as the launch of streaming services dedicated to the Hispanic market in the US and the strategic alliance with GamingSquads for the production of Esports competitions and content in Latin America through Game Season (TDJ). It currently produces the Pro Trust League America's Super Cup, the only Counter Strike: Global Offensive tournament that pits teams from across the continent against each other.
