Latin America. GVX is a board of clients selected from among the most influential technologists and business leaders in the media industry that has formed Grass Valley. This group of key leaders will work closely with company executives to advance innovation in media technology in a mutually beneficial way, providing the industry with solutions that perfectly match the growing demands of content producers and distributors.
The GVX Client Council launches with many key influencers on board, including Dave Mazza of NBC Sports, Del Parks of Sinclair Broadcast Group, Helen Clifton of ABC Australia, Mauricio Felix of Globo, Ruba Ibrahim of Al Arabiya Network, Scott Rothenburg of NEP and Gordon Castle of Discovery.
"The business and spirit of Grass Valley is built on the relationships we have built over the past 60 years with leading broadcasters, content producers, rights holders and distributors," said Tim Shoulders, president of Grass Valley.
"These relationships are critical to fully understanding market needs, so we can develop the technology our customers need to thrive. Formalizing the interaction between our development teams and our customers through GVX is the perfect way for us to ensure we continue to drive advances in technology and intelligent work models that will enable customers to build successful businesses for today and tomorrow."
Brazil's Globo has been using Grass Valley solutions for more than two decades, including IP solutions, to help it evolve its services dynamically as it meets the growing demand for more content on more screens.
Joining GVX, Globo's Chief Technology Officer, Mauricio Felix, commented, "We are very focused on ensuring that any technology we implement generates better consumer experiences and helps us strengthen the direct customer relationships that are so critical to our business." Being part of this Customer Council means we can bring our unique insight into what the end consumer wants to help guide product roadmaps and innovation, and ultimately create better solutions for the industry at large."
The development of GVX ensures that market interaction is formally incorporated into GV's business DNA in a systematic and purposeful manner. This council will meet periodically to discuss market conditions, technological advances and other issues affecting both suppliers and buyers.
The results of these interactions will provide a clear vision, for all involved, of the current market landscape and the challenges the industry will face in the future. Grass Valley will use the valuable insights of this key group of influencers to inform and validate its product development strategy.
