Mexico. Incorporating TV solutions to the main Mexican television stations, the developer of Iberian origin, VSN, offered its vision of growth in the Mexican market, Alfonso Vázquez, Sales Manager for Latin America of VSN, told TVyVideo.
"The last solution we did was La Octava of Grupo Radio Centro, with all our playout solution, of PAM obviously we are growing in a second stage with a solution for news," he said during the roadshow that the company held on November 28 in Mexico City.
The executive said: "The new reality of the country, with this new government for us is a new opportunity. Today it is a new technological solution that we offer, It has a cost-benefit opportunity, which is the basis of this business. At VSN we offer scalable solutions. Then it is not necessary to start with a large solution, but it can be scalable. We start with a solution that makes sense to them and from there we start to create larger-scale solutions."
And he advanced, on the solutions that the company incorporated into the Mexican media corporate: "This is the case of Grupo Imagen, which this year we started installing 31 sites, proudly on the air, with our VSNONE TV solution."
On the future of the company, the executive said: "The expectation is that we continue to grow the region. Technological and multiplatform convergence is what we are betting on throughout the Latin American region. Throughout the area is what we are generating: new opportunities and attack that market and with new results for 2020."
For 2020, Vázquez said: "In this new market is what we are going to bet for the new year, because the broadcast does not die, but on the contrary: it is strengthened. We have the opportunity and the need to adapt to the needs of the new viewer, which is also growing in Latin America."
Text written by Vladimir Martínez, special for TVyVideo+Radio.
