Colombia. Kantar IBOPE Media revealed the figures of its Target Index Group study, within the framework of the World Television Day that was celebrated on November 21.
On World Television Day, KIP announced that TV remains the preferred medium of Colombians, as 98.2% of them claim to watch TV, according to the first wave of 2019 of the TGI (Target Group Index) study. The free-to-air TV consumption rate is the highest in Latin America.
Here are other results from the same study:
The average number of hours of a Colombian in front of the television is 4 hours 23 minutes and 22 seconds, 6 minutes more than in 2010. Regarding advertising, Colombians said that 37.9% pay attention to TV advertising.
97.2% use the conventional TV, 2% less compared to 2016, 4.1% do it from the smartphone and another 4.0% from the computer.
In the world, according to Kantar's DIMENSION 2019 study, 96% of the sample states that they watch content through the TV or through a playback service at least once a week, and 97.4% do so in Colombia, according to TGI.
Colombia is the country that watches the most television in Latin America.
On VOD (video on demand) consumption, in 2019 37.9% claim to watch videos on demand, while 54.8% claim to pay for a TV/video subscription service.
