Brazil. Enensys Technologies will present at SET Expo 2019, at booth #49, a set of new solutions to optimize, guarantee and monetize the delivery of multimedia content.
Enensys will demonstrate its comprehensive SFN/ISDB-Tb transmission solution that enables the efficient delivery of digital TV services over the ISDB-T/Tb network with its award-winning OneBeam solution, and also provides exclusive SFN and RF monitoring with TestTree's EdgeProbe. At the transmission site, the TxEdge ISDB can repeat a second input with the national satellite signal to build a new local multiplex composed of national services and local content for MFN and SFN transmission.
The OneBeam solution can be complemented with the ENENSYS S2/S2X satellite modulator, TeamCast Vyper, for satellite contribution and distribution. Transmitter efficiency can also be improved with TeamCast TwisterII, its ISDB-T/Tb exciter.
Enensys will also present for the first time its new AdsReach solution that aims to generate additional revenue through addressable digital advertising on linear television. The solution offers regional and domestic ad insertion with consumption analytics. Brands can now buy TV ads on a budget and attract new advertisers to TV. On the other hand, broadcasters can measure targeted ads accurately like never before.
In addition, the Enensys solution allows real-time adjustment to dynamically adapt to the insertion of ads, both regional and domestic. The solution combines the best of TV advertising (UX, big screen, etc.) and digital advertising (measurement, tracking, etc.) to enable the broadcaster to generate additional revenue.
