Chile. Girraphic, one of the leading global producers in graphic developments for television, landed in Latin America opening operations in Santiago de Chile, to offer all its innovation and technology to audiences and media in Latin America.
The company has just carried out the design, production and implementation of live augmented reality for the 'Viña del Mar International Song Festival 2019'. The event was broadcast from Sunday, February 24 to Friday, March 1 by Canal 13 and TVN for Chile, and by FOX Life and associated networks such as Red UNO of Bolivia, Channel 1 of Colombia, TV Azteca of Mexico, Telemetro of Panama and Univision of the United States, among others, for the rest of LatAm reaching records of tuning and follow-up in social networks.
With offices in New York (United States), Sydney (Australia) and Beijing (China), #Girraphic is recognized for its attractive graphic creations in major sporting events, news, special coverage and elections. In Viña del Mar 2019 he worked together with the General Management team and the Commercial area of the Festival, to generate creative commercial spaces that fulfilled the function of entertaining the public, based on the scenographic concept and the visuals of the event.
"The opening of our office in Chile allows us to operate strategically for all of Latin America. We are happy to have participated in the recent edition of the Viña del Mar International Song Festival, where we have worked closely developing the entire augmented reality graphic package for advertisers such as Claro, Hyundai, Pepsi, Falabella and Unimarc. In addition, we create and implement the presentations of artists, virtual graphics with the qualifications of the public through an app for the Folklore and International competitions. Likewise, we carry out the moderation and live visualization of the social networks of the show guaranteeing the operation and technical quality for millions of viewers, "said Gustavo Ide, general manager of #Girraphic for Latin America.
From its headquarters in Sydney, #Girraphic manages the art direction and an R&D area that has a virtual studio for tests and recordings. In Santiago de Chile, the company will continue to work hard to consolidate its relationship with the media in Latin America, accompanying them in their challenges and needs.
Marcelo Hilsenrad, Director of Programming and Production at Canal 13 in Chile, said that since this year they wanted to do something different from what was already known: "We wanted it to be impactful and attract the attention of both the audience and the advertisers. With #Girraphic we managed to incorporate new ways of showing graphics and virtual advertising, which allowed us to put on the air a show like never before. Our customers were satisfied with the results not only in how viewers received it, but in the way they showed their products and services."
For their part, TVN sources pointed out that "the work done by #Girraphic achieved that the 3D stood out and stood out both on the screen of each home, and in the event itself within the Quinta Vergara".
Meanwhile, Nathan Marsh, CEO and Creative Director of #Girraphic, said that it was a new challenge to be part of the visual production of the largest musical event in Latin America: "This year we enter fully into the Latin public and we are convinced that we will reach new spaces in the region."
