Brazil. The transition from analog to digital signal, allied to advances in streaming services, made Smart TVs (devices with an internet connection) fall into the graces of Brazilians. Until then, nothing new, and a large part of the televisions produced today are already Smart TVs and sales only grow. The great novelty is that soon viewers will have at their disposal another evolution of this technology.
The resource will allow consumers to access the apps without leaving the free-to-air TV environment. Called from DTV Play, this is the latest version of digital TV interactivity middleware. The solution was developed and standardized by the Brazilian Digital Terrestrial TV System Forum (SBTVD Forum), which is the body responsible for the development of digital TV in Brazil.
Until then, to consume some typical content of the Internet environment, a series, for example, the user would need to leave the context of the TV and navigate in an application menu until they find the application they want. Afterwards, you would still need to search for the content of your preference. From the change, this procedure will become more fluid.
"One of the main values that DTV Play brings is the on-demand content in a contextualized way with the linear programming of the stations," said Leonardo Chaves, Coordinator of the Technical Module of the SBTVD Forum. This means that once the technology is shipped to smart TVs, the consumer will not perceive the difference between broadcaster programming and Internet content. The two technologies share the same screen in an integrated, integrated experience.
"As an example, the consumer who is watching a series on free-to-air television, at the end of the episode, will receive on the screen the offer to continue the plot sequence. By clicking on the icon, the transition to content over the Internet will be almost imperceptible," Leonardo explained. In addition, the novelty may include features of better image with HDR and better sound through immersive audio.
The DTV Play will be integrated into the new TV sets and can be identified from a specific logo. "This symbol will serve to indicate to consumers that the device already has the technology on board, with access to all the benefits of interactivity," the expert concluded.
