Argentina. In order to drive a broad cross-platform workflow, the Argentine television network Telefe installed Dalet Galaxy five Media Asset Management (MAM) and the Orchestration platform.
The massive update covers the preparation, production, output and archiving of programs and will mainly improve Telefe's automation and social media workflow.
Owned and operated by Viacom International Media Networks since 2016, the Televisión Federal channel, known as Telefe, reaches 95% of households in Argentina, a country of 43 million inhabitants. Based in Buenos Aires, Telefe produces more than 3,000 hours of Spanish-language video content each year. In addition, it has eight channels in the interior of the country, as well as a significant and growing multiplatform presence, globally distributed by the pay TV channel Telefe Internacional.
It also manages a library of more than 33,000 hours of content. Dalet has facilitated Telefe's streaming, publishing, and archiving workflows since 2014 with a full installation that gives Telefe editors, editors' assistants, producers, and operators direct access to files and workflow tools.
Santiago Matías Guimerans Soto, Vice President of Technology and Operations of Telefe, stressed that "We have to serve our audience by reaching wherever they are and that means a huge expansion in our distribution of social networks. Having successfully based our media operations on Dalet for many years, it was natural for us to upgrade to Dalet Galaxy five to take advantage of, in particular, the workflow engine. This will give us better agility and speed in developing new workflows to accommodate the creation and publication of content for social networks and future platforms."
Telefe plans to design and build an integrated media supply chain encompassing ingestion, transcoding and distribution using Dalet Galaxy five's workflow design tool. The Dalet Amberfin media processing platform integrates seamlessly with Dalet Galaxy five and powers Telefe's quality control workflows. Producing and editing all the content of the show for apps such as Mi Telefe and Telefe Noticias, as well as YouTube, Facebook and other classic social media platforms will be much more efficient with Dalet Galaxy five.
"Telefe already represents one of Dalet's largest facilities in South America and our partnership is getting even stronger. It is Dalet's proven ability to connect production, post-production, and archives, combined with the ease of publishing content on media such as YouTube and emerging user platforms, that first attracted Telefe," explained Julien Decaix, general manager of Dalet Americas.
