Colombia. Within the framework of the Technical Assistance Agreement for the Implementation of Digital TV in Colombia, the Narrative Workshop "More than TV, now it is DTT" was held in Bogotá under the direction of Llorente & Cuenca, with the aim of building among the attendees the same story about DTT in Colombia, identify synergies and opportunities to achieve that under the same unified message, every day more Colombians know and begin to enjoy the technological transformation in television.
Mauricio Samudio, expert in charge of the implementation of the Technical Assistance Agreement for the Implementation of Digital TV in Colombia and advisor to the ANTV who carried out the installation of the workshop said: "On behalf of the ANTV we welcome you to this activity that is part of a work that has been developing for more than a year within the framework of the technical assistance agreement. For us it is essential to build the same message and that the language we use around DTT is uniform to take it to the general public and thus achieve appropriation and penetration in the largest number of citizens".
During the day, several role-playing activities were carried out in order to identify the discourse that would be used to convince citizens in general, from children, housewives, professionals and older adults to migrate to DTT.
The workshop was attended by representatives of regional and national channels such as Tro, Telecafé, Canal Capital, Teleislas, RTVC and Teleantioquia, as well as allied entities such as the National Spectrum Agency (ANE), Superintendence of Industry and Commerce (SIC), National Consortium of Private Channels, among others.
DTT will completely change the concept of television, as it will allow the transmission of more channels of traditional television with better image and sound quality at no cost.
