Mexico. Audiovisual content is becoming relevant as never seen before. They have become so essential that virtually any technological platform is beginning to integrate them as part of its commercial offer.
The contents are now not only transmitted by traditional production companies, but it is currently common to see totally foreign companies, such as e-commerce portals or mobile operators, incorporating them into their menu of services causing a disruption in previously established markets.
To give an example of the above, it is enough to mention some companies such as Amazon and AT&T which began with models outside the content and then integrate them redistribute content from traditional production companies and even generate their own content, however, most of these companies have begun this transition in the neighboring country or in Europe.
Precisely in this context, and with specific content for the Hispanic market, Telefónica announced that it will launch Movistar Series, which is a channel that will include within its programming with various third-party content, as well as original productions of the same operator.
The contents will be available both on its Pay TV platform (Movistar TV) as well as through its mobile network (Movistar Play) and are expected to potentially reach 3 million pay-TV households and 110 million mobile users in the region. With this, Telefónica hopes to give a value-added proposition to its consumers that stands out from the rest of the bidders for its content specifically designed for the Hispanic market.
Movistar Series will be available in twelve countries in the region, including Chile, Colombia and Peru in a first phase and Argentina, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama and Uruguay will gradually be added.
Without a doubt, it is a time of great transformation for the Telecommunications and Broadcasting sectors, where strategies such as the one we are seeing from Telefónica are beginning to be the common denominator in the sector.
We are on the verge of seeing greater competition between segments that were previously perfectly delimited, so it is important to redefine them as well as rethink the rules of the game to establish the bases of a healthy competition that continues to allow users to have this diversity of platforms.
Text written by Gonzalo Rojon, from The Competitive Intelligence Unit.
