Latin America. The company Ooyala presented its new report through which it addresses the new trends in advertising based on data computation, called Holistic Video Advertising: The future of video advertising revenue based on data computation.
Ooyala's new report demonstrates how video advertising is now combining programmatic sharing and ad serving on a single platform. This allows media companies to make money through their different sales channels.
This year, 69% of video advertising spending is expected to be programmatic1, derived from the convergence between traditional and digital platforms. Despite this, the options available at the moment do not solve the growing problem of managing and maximizing direct and programmatic sales at the same time.
For TV companies, holistic advertising bridges the gap between direct and programmatic sales so they can predict revenue outcomes more easily, optimize audiences, and drive higher returns. This is leading to a new, more dynamic era for video advertising.
For the full Ooyala report, click here.
