Latin America. The over-the-top (OTT) market continues its continuous growth globally, and therefore, companies that venture into this segment are adapting to new consumers, said John Shoemaker, Sales Director at Qligent.
During the 2017 NAB Show in Las Vegas, he said, "OTT is big everywhere. In fact, companies in the United States are adapting to new markets, in South America, in Europe."
And he said, "OTT requires less equipment than an infrastructure that is doing over-the-air transmission, or satellite or cable TV. The OTT environment runs over the internet or through a private connection; so the costs to start are lower. And people understand that it's consumers who guide us, that they want to watch content on phones, on tablets, on the computer, on TV. They are indicating where OTT is moving because they consume content where they want. We are suppliers who must give what they need, and that adapt to their needs. If not, they will quickly switch with someone who does meet their needs."
Shoemaker added: "For this we have to look at the youngest. They're getting videos all the time on their phone. The younger you are, the more you're watching videos on your phone, or on your tablet. That's really the OTT movement: content anywhere and everywhere."
