Latin America. Ooyala and digital production partnership, DPP, released the industry's first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production. The findings show that by 2022, more than half of the video production environments analyzed in the report will recognize greater business benefits, efficiencies, and return on investment by adopting IP.
The survey of nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, shows where IP migrations will result in greater cost savings, creative benefits and competitive advantages. Following ten different production environments, five will see the highest return on investment through lP adoption, including:
IP Distribution: Companies with Internet Distribution Services, OTT
Live Streaming: Companies that distribute live content through devices and social networks
Single-camera shooting: Companies accessing on-site images through the cloud
Media Management: Companies that manage, move and store media
Cloud Playout: Linear TV stations adopting cloud-based services
The findings show that media companies with online distribution at the heart of their business, particularly OTT services, will find the most value and ROI in adopting IP-based technologies. Other areas where IP disruption will impact are asset management, cloud broadcasting, and post-production, benefiting from technologies that reduce manual labor costs, such as automating metadata insertion.
"The fact is that the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits," said DPP Director Mark Harrison. "Within a few years, IP infrastructure may be essential to doing business because of the impact it's having on media and distribution companies."
"As the first in the industry, the report highlights ROI opportunities for producers, broadcasters and media companies to adopt IP processes," said Belsasar Lepe, co-founder and vice president of products and solutions at Ooyala.
