Colombia. Andrés Muñoz Raffo, renowned video editor and professional graphic composer with more than 20 years of experience in the audiovisual medium, will give a lecture at Andina Link Cartagena 2017. That's why we talked to him and he gave us a little mouth open about his presentation.
Andrés has distinguished himself in the industry as an excellent colorist and in working with workflows for Digital Cinema and television. He is a researcher on issues of new formats and codecs for manipulation of moving images, he has focused with special interest on works related to the conservation of archives, their digital restoration and how to make this a source of income. In Colombia it has the representation of the firms: Metus, SGO, AJA, IPTec and Movile Viewpoint, all under its own Astra label.
In conversation with TVyVideo+Radio, Andrés Muñoz, began by asking a question: do you have in your warehouse, warehouse, bookstore, or archive room a considerable enough volume of audiovisual material to think about the possibility of taking those 3/4" tapes, Dvcam, MiniDV, VHS, Betamax, CDs or DVDs with the broadcast of your channel, your commercials or your programs on 1" tape or BetaCam, DigiBeta? If the answer is yes, and you never had the idea (or already had it and left it halfway) to start cataloguing and organizing your files (unifiedly) in digital media and with a codec standard to preserve acceptable quality, then it's time to do it.
The second question is: What do you plan to do with those files? Keep them as if they were documents? Or as a reminder of what you have done, created or built in the audiovisual environment? How about I tell you that you can somehow obtain an economic benefit, if you have your audiovisual archive properly. Rather, MONETIZE your media assets.
Activate your budget watches, dear owner... If you do not enter into the contemporary dynamic of making your material vault generate the possibility of another income, let me tell you that you must restructure or rethink the world in which you operate. Do not lose sight of the peak moment that our society is going through, locally and globally! Look around: OTT platforms, DTT TV, VOD... The business has turned in unexpected ways that we didn't even imagine just 10 or 15 years ago.
Become part of the entrepreneurs or entities that put their "Dead Files" to work and play in the digital scenario that corresponds to you. Don't miss the opportunity for others to see your products wherever and whenever! Remember that very much despite what you personally consider, the digital media business world keeps spinning with you or without you... Don't you think it's better for you to be in business as soon as possible? Learn what content producers, state and private television stations, channels of all kinds, and audiovisual businesses are doing around the world to move their digital assets better and faster and thus obtain better income.
The digitization, conservation and archiving of media is the route through which those who make the monetization of their content a reality, making them available to consumers.
Those interested in the topic will be able to interact with this specialist in his conference "Media Assets: Archiving and Support + Monetization. Perspectives and present of the industry" that will take place on March 8 in the Pegasos room of the Cartagena de Indias Convention Center, within the Andina Link 2017 fair. More information by clicking here.
Text written by Luis Pinto, advisor of TVyVideo+Radio.
