Colombia. Videoelec carried out on November 24 at its facilities in the city of Bogotá, the launch of the Avid Everywhere tool. Through a very punctual presentation led by Imanol Zubizarreta, Avid Senior Product Specialist, attendees had a tour of the various characteristics of the solution that transported them to the future of the audiovisual industry.
In this future, remote and collaborative work is a reality. Each member of the production chain has the criteria required by their roll within the production and makes their contributions immediately, simplifying workflows and increasing productivity with this Avid MediaCentral platform.
Hernando Rubio, commercial director of Videoelec, commented that "one of Videoelec's constant searches is, first of all, to respond to the needs of customers, adapt to their existing teams and complement their workflows so that their lives are simpler. The work of Avid Everywhere allows us to go to the forefront, to take advantage of the existing equipment of the market leaders, to venture into fields such as remote work and social media management, both back and forth."
The contribution of Avid MediaCentral is to facilitate the means of work for those who make decisions regarding the characteristics of the contents and can make it much more agile, do so by having access to the material from any geographical site remotely, delivering feedback to those who edit and have the appropriate result."
With so many unprecedented changes in the production of audiovisual content, the industry needs leaders to step up and take the reins and Avid assumes this role very well. But this vision cannot be generated by Avid alone; it must be the strategy that frames the entire audiovisual industry.
Text written by Luis Pinto, advisor of TVyVideo+Radio.
