Latin America. The evolution of technology in recent years has wiped out any sign of stability in the world of television and in the media in general. In a relatively short period, TV producers went from competing with few channels to remaining in an ever-changing environment, where thousands of companies struggle to get immediate attention, expanding into different devices.
With so many people demanding attention, it is difficult to react, and when it is done, there is not much time, so in the world of television you must act quickly and be constant to captivate the audience.
The proliferation of platforms has not changed the need for identity. On the contrary, it has made it more important than ever. Consumers need guidance to navigate the myriad possibilities at their disposal. The strongest brands need strong identities, and this can only be created, when you have a deep knowledge of both the audience and the television industry.
wTVision can provide unique approaches, due to its expertise in multiple areas of this business, and that is exactly what Mariana Mateus, the company's Channel Branding Account Manager, highlights: the importance of understanding all the processes behind a TV show, from the idea development stage to post-production, and the advantage of basing its solutions on internal resources.
"It's what gives wTVision an edge over the competition and the ability to provide totally innovative solutions." An opinion shared by Mário Silva, Creative Director of wTVision, who emphasizes the company's complete solutions "bringing together branding and automated systems, which work hand in hand". Mário Silva speaks of a time in which "companies are asked to do more with less" and, from this point of view, "understanding the practical consequences of work, specifically the planning of details that can affect the work of operators and producers, allows us to offer better results to our customers".
The change of the entire graphic concept of Real Madrid TV, designed by wTVision, is the perfect example of the competitive advantages provided by the company. For what is for many the world's largest football club, wTVision achieved a complete approach that incorporated the channel's brand and seven of its most important programs.
This comprehensive creative work, which included a careful study of the channel's identity and future plans, focused on the logo, videos and generic and promotional backgrounds, but also on highly dynamic graphics that allow its content to be edited and updated, according to daily needs. The new visual identity incorporates the curved metal lines of the new Santiago Bernabéu, without forgetting the historical elements of the club. The know-how and experience of the company, in terms of television production and sporting events, allowed to incorporate all the technical details for a clean transmission.
wTVision's professional team develops creative brand concepts and creates and implements graphics for any type of TV show, as well as offering the unique possibility of integration with their software products (combining data with graphics playout). Finally, it offers virtual solutions, including the design of virtual scenarios from multiple angles, 3D animations and virtual graphics for cameras with tracking systems.
The solid understanding of the television industry, which comes with 15 years of experience, allows wTVision to offer creative solutions that are both innovative and effective: something that, despite all the technological changes, remains the essence of this business.
