Mexico. In follow-up to the process of the transition to Digital Terrestrial Television in households, the IFT implemented a second phase of surveys in cities that in the first survey of 2015 had presented high percentages of households not prepared to receive DTT signals. Likewise, a second survey was carried out in certain cities that led to their blackout on December 31, 2015.
Among the outstanding results, a reduction in the percentage of households without DTT infrastructure was observed in all cities that had second surveys. The largest reduction occurred in Cuernavaca, which decreased from 23% to 4%, just one month after the cessation of transmissions.
In cities that in the first survey showed percentages of unprepared households greater than 20% (such as Tuxtla Gutiérrez and Puebla) the percentage fell to a range of between 7% and 8% in six months. In the cases of Guadalajara and Mexico City, the percentage of households that did not have the infrastructure to receive digital signals decreased to 5% and 7% respectively.
In the second survey (1, 3, 6 or 9 months after the cessation of transmissions) there was, on average, a 60% reduction in the percentage of households not prepared to receive DTT, compared to the result in the first survey, one week after the blackout.
Decisive actions such as: adherence to the certain date for the transition; the communication campaigns of the Institute, the concessionaires and permittees; the SCT's tv delivery programme; as well as other previous actions, such as the modification of the norm to prohibit the sale of analog televisions in the country, and, finally, the blackout itself, contributed to the preparation of households to receive the digital signal, in a relatively short period in the months after the cessation of analog transmissions.
