Colombia. Zoomin.TV, a company of Dutch origin with headquarters in Amsterdam, dedicated to the generation and distribution of online video content arrives in Colombia, continuing its global and regional expansion. This country is the fourth opening market in the region after Brazil, Mexico and Uruguay; in addition to the United States offices located in Miami, Los Angeles and New York.
Zoomin.TV currently ranked sixth in the Multichannel Network (MCN) according to Comscore data, generates more than 400 daily videos, which are published on more than 2000 premium websites such as MSN, Yahoo, Youtube, DailyMotion, among others, achieving 4 billion video impressions per month. The company remains active in 110 international markets and publishes content in 20 different languages, including Spanish, Japanese, Arabic, Polish, Swahili, Turkish and English.
"We have more than 3,500 video journalists and 40,000 channels on youtube, mostly "influencers" and together we generate more video content than anyone else. With 13 years in the European, American and now Asian markets, we have more than 2,000 allied web sites and more than 150 million subscribers," says Martín Frontini, Managing Director of Zoomin.TV Latin America.
This large business has different services such as the generation of video content, talent management and advertising exposure on the network; it also functions as a supplement to the journalistic correspondent worldwide.
Today, Zoomin.TV has alliances with large media worldwide, regionally and locally with a multiplatform and cross device reach such as: Smartv, desktop, mobiles, tablets, and OTT ́s (Apple tv and Roku); as well as publishers, social, Spotify-video among others and covering almost all distribution channels and consumption of advertising and modern content.
"Our global strength and local knowledge allows us to generate Native Advertising content for brands, through our Video Journalists, with a more journalistic approach, or through the use of talents such as TV presenters, youtubers, influencers, artists among others," adds Martín Frontini.
The categories that are most in demand are: entertainment, video games, news, music, women and sports.
