NAB. In April comes the appointment of each year for those who are part of the broadcast industry, with a new version of NAB Show, the most important fair on this side of the world. The 2016 version will be marked by advances in image quality, IP and new media.
In the midst of the technological novelties that are presented in April in Las Vegas, there is a fact that is gaining increasing notoriety: the participation that Latinos have in NAB Show. Not only as visitors, a figure that grows year by year, but also as exhibitors, regional companies that manufacture products and systems for radio and television, which means an important development of the industry in Latin America.
Brazil is one of the most significant cases. Every year it carries a significant number of technology manufacturing companies that, with state support, present their developments. For the 2016 version, there will be 16 companies that will make up that pavilion, coming from different cities in the country.
Another similar case is that of Argentina, a country that is also attended by a group of manufacturing companies supported by the government. Thus, Latinos begin to make themselves visible in pavilions in which it was customary to see European and Asian companies.
In addition, large manufacturers take advantage of the fair to bring together their distributors and customers. And also in this type of meetings Latinos gain space. This is how Sony has its technological seminar in Spanish, Panasonic will have a presentation of its products this year and other companies will have cocktails and parties for their customers in Latin America.
For some years now, the commercial office of the different U.S. embassies in the countries of the region has supported delegations of buyers from each country who wish to travel to NAB Show. This support includes benefits such as:
- Free access to the NAB Show (a $150 savings)
- $100 off if you purchase the Conference Flex Pass
- Staff at your disposal during the event to assist you with questions or guide you to make more use of your experience at NAB Show.
- A copy of the 2016 Exporters Directory where you will find valuable contacts interested in meeting representatives and distributors
- Exclusive invitation to the NAB Show International Reception
- Exclusive access to the International Trade Center (ITC) where you will have Wi-Fi, computers, printers, boardrooms, rest area, soft drinks and copies of industry publications all at no cost.
This panorama for Latinos at a fair in the United States is a reflection of the moment that the industry is living in the region: channels and producers at the forefront of technology, implementing the latest developments such as 4K, interested in IP, to mention just two examples. It also highlights the interest of industry professionals to be updated and trained.
