Latin America. Nickelodeon announced that his novel, I Am Franky, has been a cross-platform success, generating more than 14 million touchpoints in the region across multiple platforms.
In linear TV, Yo Soy Franky has managed to position itself as one of the top three favorite shows among boys aged 4-14 and the transmissions of the novel have achieved positions #1 and #2 among girls aged 7-14 in Argentina, Colombia and Mexico. Just three months after its launch, the series has already been seen by more than 4.5 million people across the region.
On digital platforms such as mundonick.com and the Nick App, the novel has generated more than 50% of the site's traffic to the programs section and more than 170k video-views through the app.
Both the story and the characters of Yo Soy Franky are giving a lot to talk about, with more than 100 thousand interactions per day on social networks such as Facebook, Twitter, Instagram and Persicope, among others. In addition, Yo Soy Franky posts have reached more than 10 million people in the region and more than one million people have connected with the novel through likes, shares, retweets and posts since its premiere in September 2015.
