Mexico. According to Dataxis' new projections, Mexico will end 2015 with nearly five million OTT VOD subscribers, far surpassing Brazil, Colombia and Argentina. Mexico is also a revenue leader and has the largest development in the region in IP television platforms and multiscreen TV Everywhere.
According to Dataxis, between subscriptions to VOD OTT services -such as Netflix and Clarovideo-, rentals and purchases of movies, the market for online video services will be USD 370 million in Mexico in 2015 and will reach USD 809 million in 2018, the largest in all of Latin America. Mexico is the only country in the region where pay-TV operators managed to deploy Premium TV Everywhere services and charge for them (such as Dish Online or Sky BlueToGo Video Everywhere), something that companies from other markets have never been able to specify.
Clarovideo de Mexico is the Latin American OTT that produces the most original content, in the style of Netflix in the United States. The packaging of Clarovideo with Telmex's broadband offering has also boosted the market that has grown at a rate of almost half a million quarterly subscribers during the first half of the year. At the beginning of January, Netflix had 64% of the market and Clarovideo 32%. By the end of June, Slim's company had reached 39.7% and the American company fell to 55.7%.
Strong competition in broadband is one of the drivers of new Internet TV services. According to Dataxis measurements, Mexico had 14 million broadband connections in the middle of the year. After the strong process of acquisitions in the cable TV market, the Televisa Group is asserting itself in second place in this business with 16.4% of accesses, including all Televisa Telecom operators. Telmex, on the other hand, has been reporting a drop in subscribers in 2015 and now owns 63.4%, far from the 70% it owned at the beginning of last year.
The broadband boom in Mexico has profoundly impacted new PLATFORMS and new TV distribution technologies, with new access devices ranging from smartphones to Smart TVs.
