International. Avid announced that several of the studios leading post-production in New York City have chosen Avid audio production solutions to integrate their workflows, accelerate collaboration, and meet the growing demands of the world's most complex media productions. By investing in Avid's solutions, studios — which include PostWorks New York, Harbor Picture Company and Goldcrest Post New York — are thriving and expanding their businesses in an increasingly competitive and complex market.
"The post-production industry has changed rapidly in recent years, creating a challenging environment for studios. The new solutions for professional mixing allow us to stay competitive and help us improve our operational efficiency," said Phillip Fuller, head of audio engineering at PostWorks New York.
As audio deliverables for major feature films and television shows become more and more complex, New York City studios are facing new and challenging demands. "Post-production workflows have never become more complex," Fuller continued. "It is imperative that all technical facets of post-production communicate with each other and share data. Avid has solved this complexity by integrating individual systems and workflows, allowing us to work faster and boosting productivity."
"On set, mixing engineers are handling a variety of new and complex situations. The tracks are becoming more numerous, both because of technological advances and because of the need to satisfy producers. Multi-channel workflows have allowed post-production teams to bring tracks from the set to mix in an efficient way," added Andy Kris, remix engineer at Goldcrest Post New York.
"With recently released products such as Pro Tools® 11 software and the Avid S6 console, Avid solutions are gaining momentum among some of the world's most respected post-production professionals," said Jeff Rosica, Avid's senior vice president of worldwide field operations.
