Bolivia. To offer its audience a superior way to enjoy movies, the Cine Center theater chain reached an agreement with the Professional Division of Sony Latin America to fully digitize its cinemas in Bolivia.
Sony will offer digital cinema solutions such as central server, theatre management system and NOC service as an overall solution. With these latest solutions, Cine Center will be able to enjoy the great advantage of digitized theater operation.
"Cine Center, under the direction of Jordi Chaparro, has always been at the forefront of offering the latest technology to Bolivian customers to have the best cinematic experience. Film buffs in Bolivia will experience full 4K exposure," said Seiichi Yamamoto, President of Sony Professional Latin America
Considered the leader in 4K technology, Sony Digital Cinema 4K's projection system has the highest quality digital cinema projection available. Advanced SXRD microdisplay chips use reflective liquid crystal technology to create over eight million pixels , allowing it to deliver incredible resolution and image quality for a more engaging and entertaining experience.
In addition, Sony will also manage the program for the Cine Center, which supports the transition from the movie theater to digital screenings and operation in terms of VPF (Virtual Print Fee) financing.
"As a leader in cinemas in Bolivia, it is our goal to provide our customers with the best quality in digital cinema. 4K is undoubtedly the way to go and Sony, especially R515, is the obvious choice for our future-proof team," concluded Jordi Chaparro, President of Cine Center.
