International. The US$2.1 billion generated by online video advertising in 2012 has further sparked interest in generating increasingly attractive strategies to keep this figure growing.
Obviously Youtube is one of the most interested in the development of this market and Facebook follows the path. According to the latest statistics, 42% of internet users share video online and both portals handle the majority of these users.
The new strategies go hand in hand with the economic use of the contents. Therefore, it is strongly rumored that Youtube will begin to charge for some of its services, including subscription to certain channels with a cost of US $ 1.99 per month.
This charge would not only generate income for the portal, producers would also benefit from the payment for watching their content, thus making Youtube a new option in the relationship of advertising and next-generation consumers.
This strategy of the best-known video portal in the world is known after the controversial statements of one of its directors, Eric Schmidt, chairman of the Board of Directors of Google, who said that television has already been surpassed by Youtube, thanks to the monthly production of four billion hours of video.
For its part, Facebook announced that from July it will begin to publish video advertising in the news section of its subscribers, videos that will start automatically but without audio. We will have to wait what the effects of this intrusive advertising will be for subscribers, because many analysts say that it could be annoying and generate the closure of accounts.
