International. Much has been said about the interactivity that new technologies bring to the television industry and that is where the future lies. Now it is confirmed that the channels of America are interested in working on the issue.
According to the latest market study by the company Avid and Ovum, international broadcasters and audiovisual producers are capitalizing on new opportunities to monetize the material, through a strategic turn to offer personalized content through various platforms.
The survey indicates that there are positive expectations in the industry for the coming years, as two-thirds of audiovisual organizations are confident in the future and believe that new distribution platforms offer an unprecedented opportunity to expand their operations.
On the content, he argues that it will be increasingly personalized, based on the profile of the individual viewer and the context of the visualization. This is considered by 78% of respondents, who put as a time limit the next 10 years for this trend to consolidate.
In addition, it indicates that new business models and the need for operational efficiency increase the demands placed on the management of audiovisual content and production infrastructure.
Other survey results
• Two-thirds of executives believe the sector will grow over the next five years. The top three causes will be larger audiences, cross-platform distribution, and increased advertising revenue.
• More than three-quarters of executives believe the Internet will lead the public to watch more over-the-air, cable or satellite television.
• Two-thirds of respondents say file workflows will enable new business models, and more than 70% say this will result in savings in operating expenses.
• 85% think that cross-platform distribution is essential to capture new growth opportunities.
• On average, audiovisual producers report that more than a third of archived content could be capitalized on at a profit, but remain inaccessible and unavailable for this.
• And while only 23% of respondents currently use a "cloud" infrastructure, more than 75% are researching implementing it in the future.
• The cloud is seen as a mechanism that enables new business and distribution models, and a means to reduce infrastructure costs and enable new collaborative workflows.
