United States. Hundreds of Latino visitors tour this 2012 NAB Show, Spanish has become a common language in the halls, and the operations of different companies in Latin America.
Brazil continues to be the most important market, however Argentina, Colombia, Peru, Chile and Mexico are gaining more and more ground.
New models of content transmission and delivery in the region are gaining strength and traditional television producers are evolving in the way they deliver content, talets, cell phones and computers are the new receivers of programs, as mentioned by Matthew Rosenstein, director of corporate communications at GlobeCast.
For Aldo Campesi, from Chyron, Latin America represents an expanding market that the company is taking advantage of, especially since the region is showing an important panorama of growth and global presence not seen before, as is the case of the development of the World Cup and the Olympic Games in Brazil.
The Internet is still in everyone's sights. Sony Pictures Television (SPT), for example, expanded the operations of Crackle, the company's multiplatform entertainment video network, to 17 Latin American countries so that they have free access to movies and TV series.
Transmission of content through the cloud, workflows, content management, online work software and new security services are some of the novelties that different companies bring to this version of NAB.
