Chile. The video portal Youtube decided to create a portal for the southern country, being the 36th country to have the closest content and with the lists of suggested or most viewed focused locally.
www.youtube.cl joins other Latin American countries that have their local version, such as Colombia, Brazil, Argentina and Mexico. This new portal comes after Google, owner of the video portal, opened offices in Chile.
One of the main benefits of having a local Youtube page is that the information is more concentrated in the country, finding national information on the home page and not mixed with the contents in the international arena. This is important if you take into account that the portal uploads an hour of video every second.
In addition, the advertising that appears in each of the videos will be localized and in a few months you will be able to have precise information about what they see and what are the preferences of Chileans on the portal.
Ricardo Blanco, Product Communications Manager of Google Latin America, said that "we are eager to witness the richness of the content that can be discovered and shared through YouTube Chile and we hope that Chileans enjoy it too."
