International. According to a study published by the company InMobi users spend a greater part of their time consuming content through mobile platforms and less and less in front of the television.
Participants in the survey, conducted on a sample of 20,000 people in 18 different markets, revealed that they spend 27% of their time on mobile, while they spend only 22% of their time on TV.
Although given the current trends these results are not surprising, they are a good indicator of the type of products that the viewer is currently looking for and the importance of designing content for these new platforms.
The above results contrast with the reality observed two years ago, when television consumption was still higher than mobile content, which was just beginning to gain ground.
The study emphasized that the increase is driven, rather than by content, by advertising. According to InMobi, 42% of respondents said they first met a product through a mobile content platform and 76% said they plan to make purchases by this means during this year.
It is important to note that according to the study mobiles, PC and TV are the most influential media when making a purchase decision. In fact, 66% of mobile users say they are as satisfied with mobile advertising as they are with TV or online media.
