International
. A recent study by IMS Research revealed that large telecommunications companies that are IP TV providers will face substantial changes by adapting their networks to accommodate over-the-top (OTT) video.
The consultancy considers that in 2010 broadband utilization was at 44% of its capacity and forecasts that the use of this route of transmission per household will increase by more than 50% between 2010 and 2015.
It also estimates that paid OTT subscription services will generate a cumulative $32 billion in global profits over the next five years, and account for a large share of the paid market for services that allow users to rent or buy videos on an ad-hoc basis. Even in this way, many telecommunications companies suffer from a bandwidth shortage.
The global report also shows that 75% of homes in the world that have IPTV receive their signal through an ADSL connection. For that reason, telecommunications companies are looking for cost-effective methods that maximize their infrastructure.
Reducing interference between pairs of copper joined together using the standard vector ITU-T G (G.993.5), introducing software solutions to maximize network logistics and using caching in the network, are the solutions that are currently being given, depending on the position of companies to adapt to the consumer demand for OTT.
Many operators are even looking at the deployment of local content delivery networks (CDNs) to keep their traffic local, reducing bandwidth transit costs.
