Colombia. There are several novelties that the last NAB Show left for the company Era Electrónica. In addition to expanding its product portfolio for the industry, it has grown its team in order to mark growth in the coming years.
Boris Díaz, who had been serving as an external advisor to the company, has been linked as commercial director since last May Day. He told TVyVideo+Radio that the intention is to do better knowledge management.
"The idea is to reinforce the strategy we have been working on. They already know us as excellent suppliers but now we want to turn towards knowledge management, that to the extent that customers know perfectly the operation of their products and take advantage of everything they have, we will be able to accompany them better in their projects, "he said.
On the new brands that Era Electrónica will represent exclusively for Colombia, Boris Díaz commented that the first is Livestream, a strong company in streaming and production, with solutions supported by NDI technology. The second is the Italian lighting company Desisti, for which they will provide commercial and technical support.
Finally, he pointed out that 2017 has been a good year for the company and that based on the new strategies they will be able to offer customers a better accompaniment, responding to the confidence they have always given to the company.
